Ilene Berg was founded after an exhaustive search to find a pair of fashion-forward high heeled shoes that fit properly and could be worn without causing debilitating pain. This search left me frustrated and empty handed. But I soon learned I wasn't alone.
After countless conversations with family, friends, co-workers and even total strangers in shoe stores, I realized this wasn’t just my problem but a problem encountered by most women who shop for shoes today. While there are “Sexy, Stylish” shoes available in the market and “Comfort” shoes, companies are just not combining those qualities into one product. So women are settling to either be uncomfortable or unstylish.
For women who choose to wear a sexy pair of high-heeled shoes and most women do, they know at some time during their wear, their feet are going to hurt. Yet, we still crave this fashion even though this pain means we may be exacerbating foot injuries either immediately or over years of abuse. I was one of those women. For the longest of time, I continued to cram my foot into stylish shoes, never thinking of the potential consequences. Over the years, I experienced everything from blisters to toe cramping to even more permanent issues. Now it is even more difficult to find a stylish shoe.
With the world focused on everything high-tech, why couldn’t engineers design a comfort technology for a high heeled shoe?